One thing we love here at Mintel is making data tell a story, and more importantly, making that data accessible so that our clients can use our data to tell their own stories.

The New York Times lead the way on this. Census data is arguably some of the most robust data around, yet it is traditionally difficult to understand. What the New York Times have done with census data in US is nothing short of stunning. You can zoom in, zoom out, search by zip, and it’s so simple to understand the data.