Richard Cope
Richard is a Senior Trends Consultant, bringing the latest consumer trends to Mintel clients through bespoke presentations and represents Mintel at global conferences.

When Richard Cope, Senior Trends Consultant, recently visited our office in Tokyo, he took time to experience some of the city’s entertainment, foodservice, retail and transport innovations.

In the two-part series, he talks through the most interesting and eccentric places he visited. In this first installment, he discovers vending machines offering items beyond the mundane and a capsule hotel especially designed for bookworms. Watch to learn about the innovations helping Tokyo residents save time and optimise space.

Watch Tokyo Trends Part 2: Taking pop culture to the next level to learn about Japan’s obsession for pop culture and quirkly themed foodservice venues.