According to a recent article in the Toronto Star, the number of cyclists commuting has increased by 36%. However, this increase in cyclists has caused driving times during peak hours to increase by 8.5 minutes, and the city is now working on improving transportation commutes to cater to cyclists, pedestrians and drivers on the road.

New transportation alternatives

4 in 5 Canadian consumers say physical wellness is important to them

Consumers are opting for alternative forms of transportation for many different reasons. For some, public transit is more affordable; while for others, driving a car to work is more convenient. Some consumers might say that riding a bike to work helps them fulfill their physical wellness goals, especially with consumers caring more about their health. According to Mintel’s Health and Wellness Retailing Canada 2016 report, four in five consumers say physical wellness is important to them.

As such, consumers are transporting differently. For this reason, governments and brands are addressing these changes and are catering to the modern-day commuter’s needs. For example, the New York Metropolitan Transportation Authority has rolled out a mobile ticketing app for commuters and now offers free Wi-Fi during the commute. General Motors expanded its car sharing service, Maven, in more than 10 markets. And riding bicycles has become a primary source of transportation for lower-income consumers.

In addition, as urban populations continue to grow, it’s important for organizations, companies and brands to consider how the transportation and automotive industry may evolve. This is how ride sharing services came to be in the first place – there was a need for new transportation alternatives and brands like Uber and Lyft were born. Thus, brands and governments have an opportunity to contribute to the transformation of everyday commuting by integrating different travel concepts, launching sustainable and affordable options or helping improve existing infrastructures.

Iliana Alvarenga is the Trends Analyst for North America and a member of the Global Trends team at Mintel. She identifies and examines relevant and emerging consumer trends across all categories and provides insight as to how these trends can apply to different markets and channels.

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