Skittles has launched a new campaign that takes the brand’s ‘taste the rainbow’ tagline in new directions, using online videos to engage with people.

The ‘touch the rainbow’ spot is a great example of how the weird can be wonderful if done with the right blend of surrealism and humour.

Why it works is hard to put into words – so have a look at the video below. And remember, keep watching the screen…

Personal Care Market

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