From Texan-made Bavarian-style Oktoberfest beer to Cucumber Cooler Beer from Norway, the global beer market has seen a wealth of interesting product innovation over the course of 2017. Using Mintel Global New Products Database (GNPD), our team of expert analysts monitor global product launches in order to track the latest category innovation and forecast opportunities for brands.

Here, Jonny Forsyth, Global Drinks Analyst at Mintel takes a look at some of the most innovative beer products recently launched across the globe, just in time for Oktoberfest.

Jonny Forsyth is Mintel’s Global Drinks Analyst and is regularly called upon by both national and international media to provide commentary and analysis on market and consumer trends within the drinks sector. He brings ten years of experience working in the marketing industry, with roles at Starcom Mediavest, AB-Inbev, and Trinity Mirror.

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