As a society, we’re moving into an age of the “Quantifiable Self”. Our health data can be collated by portable trackers like Jawbone UP and Fitbit. At the push of a button, it’s now possible to monitor the quality of our sleep, count the number of steps we’ve taken today, and tabulate our day’s calorie intake. In the coming future, we’ll be able to monitor blood sodium levels in real time–giving the average consumer a form of access that, until recently, was unimaginable. Health goes digital for Gen Y parents In this exclusive download, find out how Millennial parents will use technology to manage their kids’ health. To find out more about how Mintel can help your business, contact us. You might also be interested in: No related posts.