The Canadian market

Canada is home to one of the most interesting and diverse markets in the world. While vast in size but relatively small in population, the country boasts one of the most dynamic economies in the world and is impossible to ignore.

Even today, there is an oversimplified view that Canadians are similar to their US neighbors, and what works well in the US would also translate to Canada. However, this is some way from being a universal truth, as Canadians are in fact very different from Americans in a number of ways.

Mintel provides you with the tools to understand the marketplace and Canadians’ preferences in a range of markets.

Canadian markets can be a tough nut for brands to crack, but they can also be highly lucrative for those which are able to do so.


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