Discover how emerging marketing trends are set to impact the Canadian landscape over the next year, including:
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Reaching Across the Aisle

New partnerships are crossing industry lines in untraditional ways, providing companies opportunities to overcome obstacles with digital services, reach emerging markets and new customer segments and find new distribution channels.

Who Am I Today?

We are on the verge of a new era in technology, What consumers want today isn’t necessarily what they want tomorrow. Consumers want on their terms, with the ability to change things from day to day, or even minute to minute.

Extra Credit

Canadians are increasingly taking on debt, limiting growth opportunities. To combat this, financial institutions are going “beyond the credit score” and using innovative ways to determine how to issue credit.

Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where the marketing industry is headed next.

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