Discover how emerging marketing trends are set to impact the Canadian landscape over the next year, including:
Reaching Across the Aisle
New partnerships are crossing industry lines in untraditional ways, providing companies opportunities to overcome obstacles with digital services, reach emerging markets and new customer segments and find new distribution channels.
Who Am I Today?
We are on the verge of a new era in technology, What consumers want today isn’t necessarily what they want tomorrow. Consumers want on their terms, with the ability to change things from day to day, or even minute to minute.
Canadians are increasingly taking on debt, limiting growth opportunities. To combat this, financial institutions are going “beyond the credit score” and using innovative ways to determine how to issue credit.