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The Mintel report provides great insight for both marketing and commercial teams, for which I summarise and categorise key insights by team for quick and easy reference & relevancy. The “consumer research” section provides the most value for the majority of stakeholders receiving the report, however, we often find value…
Mintel reports are always useful when it comes to understanding the market as well as our consumer. The data and insights help us formulate our business plans for the year ahead and also provide insight into the longer term terms we need to be focusing on.
The report was extremely useful. I have engaged a number of business areas including, Business Development, Data & Analytics, Brand, Retail Ops, Commercial and our Executive team to share findings from the report. We are in the process of developing our online channel strategy and the report will be used…
The reports we purchased were used to quote relevant insights to the business internally (trends, consumption, stats) either for the group (HQ) or in the UK to help shape up brand and category plans and also to demonstrate to retail partners what trends are driving consumer behaviours at JBP presentations…
We’ve used the Mintel Health insurance / consumer research that we purchased late last year frequently, especially in planning our future roadmap, Lime is very consumer focused and the report helped us craft some improved product design…
The off the shelf Mintel reports that we purchase from time to time have been extremely useful in supporting our consultation responses, strategy planning and decision making in areas that we have no previous research data.
We use Mintel to provide us with some credible data that tells us about existing & new trends in the cider market that we may know something about but need some numerical data that backs this up. When we have the Mintel numerical data, details of existing & new trends…
We purchased the Impact of Covid-19 DIY report for Italy as we launched into market in Aug 2020. We decided to launch onto Amazon earlier than anticipated, seeing consumer demand shift to online, and having proven sales from our UK market. This report also helped us plan out which DIY…
High-level market reports such as Mintel provide a credible and essential element to our decision making process. Not only do the insights help identify trends, communications and opportunities but they also help shape our ‘sell in’ process to wider markets and resellers across b2b and b2c.
The reports help to reconfirm decision making within the business, influence the sales and marketing strategy going forward as well as providing a good overview of advertising spend amongst the big players and what mediums they focus on; examples of the latter would be the focus on wellbeing as well…
The Mintel report that we purchased has greatly helped in putting some of our internal plans into context and for us to adjust these plans in line with the latest trends and competitor activity. Some of these trends have also been utilised by our Innovation and brand teams in building…
We use Mintel reports and the insights deriving from this research for Strategic purposes. Together with other quantitative types of data it’s used to create a solid view on market developments. In the floral category, Mintel focuses on actual trends, based on high quality research, which adds value to our…
