Dublin Business School

It’s my job to make sure we have the right products to support our programmes for both students and faculty.

With the way the economy is, libraries are having to review their subscriptions and cut back on renewals, but for me the one thing that is never on the table is Mintel.

What we get from Mintel is completely Irish content and that is a fantastic teaching and learning tool for us.

We subscribe to big business databases but getting specifically Irish content from these is very difficult, so for me Mintel is a real gem in that regard.

Our subscriptions database is an important part of our external accreditation reviews as well, and the reviewers are always really impressed when they see Mintel there.

We have been subscribing for around eight or nine years and make the reports available to all lecturers and students but they are particularly popular with those in our retail, tourism and hospitality, financial and banking programmes.

It’s fantastic for the students to be able to see changes in consumer behaviour, particularly with an Irish focus.

There’s a great breadth and variety to the reports but when you drill into them there is such a level of detail there too.

I can’t say enough good things about Mintel. We get a great range of reports, but also a real depth of detail within every one of them too.

The service we get is second to none – for example, we have had Mintel people come in and talk to our retail students, which is a huge help in keeping them abreast of not just what’s new but where the market is heading in the future. It’s a fantastic product.