EXECUTIVE DIRECTOR MARKETING
I am responsible for the organisation and performance of the trade shows in which we participate, as well as presenting new product concepts to our international customers 3-4 times per year.
We are focused on fulfilling the demands of our customers, the international cosmetic industry, with new products.
Mintel is a great benefit for us in sourcing information about what is new in the cosmetics market, plus it gives us real detail as well about specific subjects we are interested in.
In marketing, we use Mintel’s services particularly in terms of specific needs, so for example we would ask if you can supply us with information about products with vegan claims.
Mintel assists us with your studies of specific segments, such as liquid liners for example. All news about the lips, eyes, face and nails categories is very much appreciated!
Faber-Castell Cosmetics is a private-label manufacturer of cosmetic pencils and applicators for the cosmetics industry.
With global coverage of key new products launched, GNPD (Global New Products Database) is your destination for data, analysis and insight on product packaging innovation.