European wine drinkers seek brand stories, but mostly in vain The power of storytelling in brand marketing is currently a buzz topic. However, the wine industry’s reluctance to tell its rich brand stories contrasts vividly with the beer and spirits sectors, where great brands have ... Drink20 Jul 17 Golden milk: turmeric latte adds colour to healthy drinks “Golden milk”, also known as turmeric latte, is creating a buzz in the healthy drinks arena. The drink is inspired by a traditional Indian remedy used in Ayurvedic medicine, haldi doodh, which is based on ... Drink13 Jun 17 New study could further damage juice’s reputation Juice is facing an image problem. What was once considered a healthful drink is becoming more scrutinized by consumers as the actual healthfulness of juice comes into question. In May 2017, the American Academy of ... Drink01 Jun 17 In flavour: Yerba mate Yerba mate is a traditional South American plant that is widely used as a non-alcoholic drink throughout South America, and claims various health benefits due to its high quantity of polyphenol antioxidants and vitamins B ... Drink18 May 17 World’s largest Starbucks comes to Chicago In 1987, the first Starbucks outside of Seattle was opened in Chicago, IL. Chicago has long been the second city for Starbucks, a city where the coffee chain has tested various programs from a Starbucks ... Drink05 May 17 UK sports drinks should target everyday exercisers Bottled water and energy drinks are providing strong competition to sports drinks brands. While isotonic formulations are widely referenced as a selling point by sports drinks, water is still chosen by the vast majority of ... Drink27 Apr 17 Lacto-fermented juices in Germany Juice innovation in Germany is increasingly focusing on the process of lacto-fermentation, an ancient technique which recently has been rediscovered by consumer products. Lacto-fermentation, the most common type of fermentation, leads to a decrease in ... Drink20 Apr 17 Speciality tea appreciation takes off in Singapore Local tea culture is well established in Singapore, attributed to the heavy influence of the country’s vibrant Chinese, Malay and Indian migrant communities who have brought with them heavy tea drinking cultures that continue to ... Drink18 Apr 17 French over-55s raise a glass to sparkling water With a potential link between thirst-quenching appeal and cold carbonated drinks, Mintel research reveals that over-55s in France are more likely than average to prefer sparkling water to still. Such preference, combined with the country’s ... Drink27 Mar 17 Page 1 of 15123›»
