Trend Observation News

The five primary human senses - sight, sound, smell, taste and touch - represent our window to the world. Whereas campaigns and communications were once limited to sound ...

German high-end footwear brand nat-2 has created a new sustainable, vegan sneaker made from plant-based mushroom leather and recycled plastic water bottles. Nat-2 The sneakers are the result of a ...

Today, 8th June, is World Oceans Day - a global day of celebration and collaboration aimed at preventing plastic pollution by encouraging solutions for a healthy ocean. As ...

A few short years ago, the term ‘augmented reality’ (AR) seemed far-off and futuristic to many. Today, smartphone-wielding consumers are generally familiar with the technology that overlays a ...

Hotspots brings you the Mintel Trends team’s top observations on product and service launches from around the world. From a touch-sensitive dress that measures how many times a ...

Netflix is launching a podcast that will provide listeners with more insight into its original documentaries. The podcast - known as You Can't Make This Up - dives ...

The cult beauty brand Lush is involving its customers in the product development process by releasing limited edition runs of new products. Fans are asked to provide feedback ...

A hotel in Malaysia is serving consumers QR codes alongside their meals to show how they can be recreated at home. The Lemon Garden restaurant at the Shangri-La ...

Hotspots brings you the Mintel Trends team’s top observations on product and service launches from around the world. From a campaign inviting social media users to share content ...

Fashion brand Scotch & Soda has launched an outdoor campaign in Germany featuring interactive billboards that change depending on the weather. The digital billboards Scotch & Soda is using ...

Google Maps has introduced a wheelchair-friendly option to help people with disabilities better navigate their way across six major cities. The feature will re-plan travel routes to ensure that ...

Hotspots brings you the Mintel Trends team’s top observations on product and service launches from around the world. From an app rewarding students for not looking at their ...