Personal Care News

Bring bathtime back into fashion

Although consumers around the world are taking more showers than baths, many still seek the wellbeing benefits of bathing. Brands have the opportunity to make bath products stand out ...

Shake up the shaving category

As trends and consumer attitudes change, the personal care category needs to evolve to remain relevant and the shaving sector is no exception. Classic grooming tools, gender-neutral products ...

Leave-in hair products are top of mind

Scalp care products contribute substantially to conditioner/treatment products, in-line with the segment's overall importance. We see a high level of interest in scalp protecting products, despite low usage. ...