Today, Comperemedia, a Mintel Company, announced the launch of a brand new solution to address omnichannel media strategy head-on: Comperemedia Omni. Built on Comperemedia’s legacy of expertise in direct mail and email marketing, Comperemedia Omni is a competitive intelligence solution for the modern marketer, providing in-depth analysis of 13…
Mintel Comperemedia, an industry-leading competitive marketing intelligence agency, has hired Laura Ziemer as Director of Insights. Ziemer, based in Comperemedia’s Chicago headquarters, is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance,…
Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels to bring an unparalleled client experience. The strategic partnership arms Mintel Comperemedia’s legacy expertise in direct mail and email marketing with Pathmatics’ digital expertise to create a robust, holistic…
Mintel, the world’s leading market intelligence agency, now has access to the most advanced patent analysis available in the food and drink and beauty and personal care industries through its new partnership with Cipher. As the world’s most sophisticated patent analysis system, Cipher harnesses artificial intelligence (AI) to analyse patents…
Mintel, the world’s leading market intelligence agency, has today (12 November, 2018) launched Mintel Purchase Intelligence, the latest innovation in product comparison technology, providing rapid, reliable consumer opinion on every reported new food and drink product on the market*. Every day, Mintel…
Mintel, the world’s leading market intelligence agency, has today announced the launch of Indian Consumer, a new consumer intelligence platform featuring in-depth research reports and analyst expertise on India’s consumer markets. Designed specifically for companies, brands, and manufacturers serving the Indian market, Mintel Indian Consumer intuitively combines…
Mintel, the world’s leading market intelligence agency, announced today a strategic partnership with Informa, the international exhibitions, events, business intelligence and academic publishing group. With the commencement of Vitafoods Asia 2018 on 11-12 September, at the Sands Expo & Convention Centre…
Mintel, the world’s leading market intelligence agency, announced today a strategic joint venture with Early Data, ecommerce solutions and market intelligence provider. Online retail has gone from an industry disruptor to an everyday, preferred channel for many consumers. In today’s ‘new’ retail world, brands are challenged to…
Mintel, the world’s leading market intelligence agency, and Wabel, the leading sourcing platform matching FMCG purchasing groups with qualified suppliers, have today announced they are joining forces to form a new global partnership. Under the agreement, Mintel becomes the official Trend and Innovation Partner for Wabel, showcasing…
The UK today made history by voting to leave the European Union. Toby Clark, Director of Research, EMEA at Mintel, comments on what the vote will mean for consumer spending in the UK: “Mintel’s consumer confidence data shows the impact that uncertainty can have on consumer behaviour. Consumer sentiment showed…
Those looking to research and further understand the highly competitive B2B market landscape will receive a further boost from today (18/02/2015) as Mintel announces its expansion into the B2B Technology and Finance sectors. The move will see Mintel’s well-respected and valued B2B report series, covering over 50 Business to Business…
Mintel, the world’s leading market intelligence agency, today (29 January 2015) announced the opening of a new office in Munich. Mintel over a number of years has generated extensive research into the German speaking market and the launch of Mintel Germany GmbH marks another step for the…
