76% of self-proclaimed influencers say they earn enough money from social media content creation and advertising to support themselves without other work. 54% of consumers tend to follow their favorite content creators across all the social media platforms they post on. Social media personalities who create content based on broadly…
Live-streaming has accelerated the transformation of China’s e-commerce industry, which has flourished during the COVID-19 pandemic. Latest research from Mintel, the experts in what consumers want and why, reveals that only 26% of urban Chinese consumers have not seen livestream shopping in the second half…
Health technology is gaining traction as consumers look for ways to manage health concerns, including aging and stress. Latest research from Mintel, the experts in what consumers want and why, reveals that compared to smart watches and other healthcare tech products that are already easily…
With the first Amazon grocery store opening in Britain today (Thursday), latest research from Mintel reveals that three quarters (76%) of Brits say they would shop at one. When asked what would encourage them to shop at a physical Amazon grocery store, almost two thirds (63%) of…
28% of Americans believe that self-driving cars will reduce the number of fatal crashes. 19% would trust riding in a self-drive mass transit system. 40% of vehicle owners say the latest vehicle technology is too confusing to use. Sitting back, relaxing and letting the car take the strain is of…
Christmas has come early for British gamers with the release of the new generation of consoles. The latest research from Mintel reveals that 2020 has been a bumper year for the video games and consoles* market with sales set to reach an estimated £1.8 billion…
They are the very smallest of tech accessories, but they are quickly becoming an essential companion, as the latest research from Mintel reveals that ownership of smart earbuds has doubled in the past year. Today, 10%* of Brits own smart earbuds such as AirPods or Galaxy Buds, up from 5%…
2018 was a banner year for social commerce with the public listing of major players in the industry. In fact, social commerce has indeed assumed a crucial role in digital retailing as latest research from the world’s leading market intelligence agency Mintel reveals that a whopping 87%…
Today’s Chinese consumers are growing increasingly familiar with smart home devices. Latest research from world’s leading market intelligence agency Mintel reveals that convenience will drive the future of the Chinese smart home market, while affordability is the biggest barrier to purchasing. According to Mintel, as many as…
Mintel Comperemedia has today (December 11, 2018) announced three trends predicted to make an impact on the US telecommunications industry in 2019. The 5G Shakeup 5G wireless will drive heightened promotional activity in areas with new internet competition, and greater urgency for providers to differentiate with strong brand messaging,…
Mobile gaming has come a long way since the 1990s when Nokia was Brits’ mobile device provider of choice and Snake had consumers glued to their screens for hours on end. More than twenty years on, it’s all about the app as latest research from Mintel on mobile gaming reveals that…
Consumer sentiment towards livestreaming in China is on an upward trajectory, a positive sign for China’s booming livestreaming market. Latest research from Mintel reveals that nine out of 10 (89%) urban consumers in China* have watched livestreaming shows in 2018. This compares to the 58% who said…
