British consumers are so worried about sharing their personal data with companies that seven in ten (71%) actively avoid creating new accounts with companies, according to new Mintel research on consumers’ attitudes towards data sharing. Despite the imminent enforcement of General Data Protection Regulations (GDPR), giving EU…
A broken mobile screen – it’s every smartphone owner’s nightmare and can happen in a matter of seconds. New research on mobile phones from Mintel finds that in the last two years alone, as many as a quarter (24%) of UK smartphone owners have experienced this twenty-first…
They are the gadgets that have set the nation counting. Now, latest research from Mintel on wearable technology finds step-obsessed Brits have helped drive sales of smartwatches and fitness bands to an estimated four million devices in 2017, up 18% on 2016. Highlighting the popularity of these…
Mintel Comperemedia has today (November 30, 2017) announced ‘The Great Re-bundling’ as a key marketing trend set to impact the North American telecommunications industry in 2018. Mintel predicts that as consumers subscribe to more streaming services, providers will develop new approaches to bundling…
It seems that Millennials are not alone in their pursuit of cost savings and curated content as new research from Mintel reveals that the same percentage of Millennial, Generation X and Baby Boomer consumers* (10 percent respectively) say their households do not subscribe…
From Siri to Alexa, many Brits are on first name terms with their digital assistants and it seems that the nation’s reliance on them is set to grow. Mintel’s Digital Trends UK 2017 Report finds that 62% of Brits say they are using or would be happy…
It may seem that no kitchen drawer is quite complete without the obligatory discarded mobile phone, but new research from Mintel on mobile phones in the UK reveals that two in five (39%) smartphones in the UK are enjoying a new lease of life. The research shows…
As consumer lifestyles become more and more automated, the appeal of digital assistants and the ability to control the home via voice command is growing in popularity. New research from Mintel on digital trends in the US reveals that nearly one third…
As the world sees rapid development within the wearable technology category, more and more devices are entering the market. Recent research from Mintel reveals that over two in five (43%) urban Chinese consumers would buy wearable devices for themselves, rising to almost half (48%) of consumers aged…
It seems the laptop has been deemed ‘so last year’ by the UK’s 10 to 15 year olds, as usage of smartphones has overtaken laptops for the first time among this age group*. New research from Mintel reveals that…
While still in its infancy, Canadians’ growing desire for energy and money savings is driving interest in the smart home market. And as the majority (56 percent) of consumers are interested in making their home more ‘connected’ by using smart devices, opportunities exist for smart home brands to target older…
Paid for video and music subscriptions have certainly seen a surge in usage over the past two years, but it seems that it’s the music market that’s seen the highest amplification in consumer interest. New research from Mintel reveals that in the three months to December 2015 over half (54%)…
