While stockings across the nation will be packed with new technology this Christmas, spare a thought for the 19 million technophobes who’ll be baffled by Santa’s electronic gifts. Indeed, new research from Mintel’s iPhone Generation report finds that despite the age of technology, today nearly half (47%) of all Brits…
They are a relatively new phenomenon, yet new research from Mintel finds price comparison sites are now the number one port of call for insurance consumers. Today, over half (52%) of consumers turn to price comparison sites for their car insurance needs, while home insurance (32%) and travel insurance (12%)…
We may be watching our pennies, but new research from Mintel finds the market for technology is set to reach electrifying heights as sales are forecast to top the £50 billion mark by the end of 2010 with consumers forfeiting nights out and leisure activities to get their gadget fix.
As Internet technology spins ahead, US Hispanics are clamoring to stay on top of the latest and greatest in online communication. A new report from market research firm Mintel shows that online Hispanic adults are quickly surpassing other demographic groups in acquiring new online communication skills. Mintel’s exclusive consumer…
Today’s teens are falling behind in personal finance education. A new survey from Mintel shows four in five teens (79%) consider themselves knowledgeable about financial matters. But the Federal Reserve’s 2008 test of high school seniors resulted in an average financial literacy score of 48%, four percentage points lower than…
Price comparison sites, such as moneysupermarket.com, confused.com and gocompare.com, have really taken off, as consumers increasingly look for the best deal on their financial products. A new report from Mintel shows that no less than 19 million Brits or two in every five (39%) have used a price comparison site…
Most Memorable New Product Launch Survey finds Wii Fit most remembered by Americans; other new technology products and twists on familiar brands also recognized Advertisers and brand managers have new challenges to face as Americans are less aware of new product launches than ever before. That’s the key finding from…
Vehicle service and repair markets grow steadily, reports MintelHigh gas prices and financial worries are keeping many people off the road … but their cars are still heading for the shop. A new report from research firm Mintel, Automobile Aftermarket, shows the market for vehicle service, repairs and upgrades slowly…
Fear of identity theft grows even as companies try to reassure consumersNew research from Mintel shows that Americans are increasingly worried about the safety of their identities and financial information online. In a recent consumer survey, Mintel found that two-thirds of adults (65%) are more concerned about online security now…
But email is quickly becoming a favored vehicle for customer communicationContrary to popular belief, direct mail is not being replaced by email marketing. Mintel Comperemedia, a media monitoring service, reveals that in 2007, direct mail offers sent to current customers increased 17% from 2006.“Just as people continue to read hard-copy…
Latest research from MINTEL finds that the UK is streets ahead of other European countries when it comes to buying online. MINTEL’s new E-commerce report, which looks at internet retailing in the UK, Germany, France, Italy and Spain, finds that in the UK online sales were worth 18.5 billion Euros…
Media appears natural fit for Hispanic consumersLatest research from Mintel Comperemedia suggests Hispanics are more open to email marketing than other consumers. Surveying adults about their attitudes towards email, Mintel Comperemedia found that Hispanics welcome email communication from companies they know up to 11 times a month. Non-Hispanic consumers only…
