Find out the shifts in Chinese consumer behaviour in the markets that matter to you. Don’t miss the opportunity to stay one step ahead.

  • 4 KEY TRENDS Mintel’s trend experts have identified and analysed the four key consumer trends set to influence China in 2017.
  • FREE 36 PAGE REPORT Each trend is packed full of exclusive consumer insight and brimming with real market examples.
  • NEW FOR 2017 Our predictions are a must read for brands looking to stay ahead of the curve.

Last year Mintel foresaw virtual and augmented reality technologies entering our homes and businesses, health and well-being are becoming essential consideration for Chinese consumers, concepts we have seen infiltrate the consumer landscape in 2016.

Don’t miss the opportunity to stay one step ahead. The sooner you know, the sooner you can act.

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China Consumer Trends 2017
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The 4 trends set to impact the
Chinese consumer markets are:

Mitigating Future Shock

Decades of rapid economic development and social change are now slowing. People are changing priorities to adapt to China’s “new normal”.



Rapid rebuilding of cities and repairing environmental damage is driving new technologies to enter and shape people’s living environments.


What must-have products and services are on the horizon?
What will consumers determine is ‘the next big thing’?

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I, Cyborg

Leap-frogging adoption is placing new technologies rapidly and more deeply into more consumers’ daily lives.


Alternative Realities

The stress of fast-paced living is creating demand for technologies that enhance quality of life and provide channels of escapism.