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Australia remains one of the largest meat-eating populations globally, but with health concerns on the rise, many consumers are moving away from meat, and seeking out alternative protein sources.

But while consumers in Australia and New Zealand are changing their red meat-eating habits, China’s appetite for beef is on the rise, and so are beef imports.

From healthier lifestyles, the rise of home-delivery and evolving dining experiences, find out how brands outside of China can break into this market.

Download this FREE snapshot to discover:

  • China’s changing eating habits and what that means for brands.
  • How today’s are now purchasing their food and drinks.
  • Opportunities for manufacturies and companies outside the region to flourish in the market.

Stay informed, stay up-to-date, stay one step ahead of the competition with this essential report from the world’s leading market intelligence agency.