It’s our business to know your business. But we’d like you to know more about ours as well. We’re a Business Superbrand, but we didn’t become one overnight. We’ve been watching people and markets since 1972. That’s a world of experience, data, intelligence and insight. It’s why our methods are tried, tested and trusted – right across the globe. We’ve built our business for the long term, using the same strategies and innovations we put at our disposal of our clients’. We work with more than 5,000 businesses worldwide. We come recommended. We’ve kept on changing with the times. We were the first research supplier to go online and we’re always expanding and refining the services we provide. Today, we cover 20,000 product launches a month. Every day, we ask 65,000 people for their opinions. We track consumer spending in 3,000 markets across 34 countries. We check the menus of almost 600 restaurants. We’ve posted more than 10,000 observations of global consumer trends, and update that list on a daily basis. We are Mintel. This is how we got here.