Mintel Comperemedia® is the essential competitive intelligence tool for all your direct marketing needs. This unique resource allows you to:

• Make your brand and your products stand out from the crowd
• Engage with your prospects and have them respond to your offers
• Track your competitors' retention and acquisition strategies
• Understand the marketing strategies of competitors operating in the 8 sectors we monitor
• Determine a profitable offer strategy
• Keep abreast of direct marketing developments in your marketplace
• Ensure your products, messaging, positioning and offers are competitive

  Mintel Comperemedia® is a searchable competitive database tracking direct mail and print advertising in the United States and Canada, as well as email in the US. Each month, data points from consumer, small business and producer direct marketing are added to the database to give you unparalleled competitive intelligence.

Geographical and sector coverage

Mintel Comperemedia monitors and reports on marketing activity in the following sectors:

• Banking
• Credit Cards
• Insurance
• Mortgage and Loan
• Investment
• Telecommunications
• Technology
• Travel
• Auto

Mintel Comperemedia deliverables:

Up-to-date information on your competitors’ offers including:

• Scanned images of every marketing piece
• Over 100 unique data points captured
• Consumer studies covering current issues and hot topics delivered in webinar and report format
• Tools to analyze how competitors are addressing current issues and trends, and their use of cross-channel communication

By integrating Comperemedia into your marketing planning process you can rely on having the best competitive direct marketing intelligence available. Comperemedia will help you make informed, strategic business decisions, identify new and effective points of contact and develop truly competitive offers.