Comperemedia - Competitive intelligence for direct marketers

Mintel Comperemedia® is the essential competitive intelligence tool for all your Direct Marketing needs if you want to:

• Make your brand and your products stand out from the crowd
• Get your prospects to read and respond to your offers
• Find out about your competitors' retention and acquisition strategies
• Determine a profitable offer strategy
• Keep abreast of direct marketing developments in your marketplace.

Totally unique, Comperemedia provides competitive intelligence on direct mail, email marketing and print advertising in the United States and Canada. In the US the service goes further monitoring email usage and enabling a truly holistic insight into the way your competitors are communicating with your customers.

Focused on the financial services, insurance, telecommunications, technology and travel sectors, Comperemedia provides you with detailed information on your competitor's offers, incentives and pricing, with scanned images of every marketing piece. Making Comperemedia an integral part of your marketing planning process you are incorporating the best intelligence available. Comperemedia will help you make informed, strategic business decisions, identify new and effective points of contact and develop truly competitive offers.