Competitive intelligence is about keeping you out in front. Ahead of the game.
It’s about knowing the market, knowing your competitors and what they are doing – knowledge that will help you keep on setting the agenda, not having to chase it. It’s all about winning.
We track your market and the brands within it in real time and in real depth. Products, pricing, service, message, promotion.
We don’t just look at your competitors in isolation. Our analysts and industry experts identify the wider trends they are tapping into, to help you find where the opportunities to develop stronger propositions lie, to find the white space in which you can get ahead.
It’s our competitive intelligence, for your competitive advantage.
What's in it for you?
Knowledge. You need a thorough picture of the competitive landscape. We can tell you what’s happening and where. Enabling you to see the opportunities, threats and what’s coming next.
Evidence. Our data can provide you with the facts you need to make the decisions that count.
Advantage. It’s all about the results. Our insights will enable you to differentiate yourself from the competition, securing your positioning, protecting your revenue.
- Mintel Comperemedia: competitive intelligence for direct marketers.
- Mintel Global New Products Database (GNPD): five super categories, 20,000 items a month
- Mintel Inspire: real-time consumer trends – and the data behind them
- Mintel Consulting: bespoke research and recommendations
- Mintel Field Services: mystery shopping, product retrieval, assurance of quality
- Competitive landscaping
- Customer retention
- Concept development
- Concept validation
- Innovation trends
- Innovation consulting
- New product sales data
- Packaging analysis
- Claims analysis
A selection of the team here to help you
Peter AytonChief Statistician
With more than 30 years’ experience. Peter has held a variety of senior roles at Mintel. He currently spearheads global market sizing, forecasting and statistical analysis .
A graduate of LSE, he has extensive experience in international research in both an ad hoc and multi-client capacity.
Barbara UndurragaRegional Research Manager
Barbara now manages the LatAm and European research team having originally joined in 2010 as an analyst on LatAM FMCG markets.
Barbara is an International Business graduate having studied at Luleå University of Technology (Sweden) and Lakehead University (Canada).
She is bilingual being a native Spanish speaker and fluent in English.
Susan MenkeSenior Financial Services Analyst
Susan has been in market research and financial services for more than twenty years. Before joining Mintel, she held positions including Director of Marketing at Fidelity Investments, and taught International Finance at Boston College. Susan has a Masters Degree in Finance and a Ph.D. in Economic Anthropology from the Ohio State University.