Competitive Analysis

Competitive intelligence is about keeping you out in front. Understand your competitors' strategies, successes and failure is key to developing a winning business strategy.

WHAT'S IT ABOUT?

Competitive intelligence is about keeping you out in front. Ahead of the game.

It’s about knowing the market, knowing your competitors and what they are doing – knowledge that will help you keep on setting the agenda, not having to chase it. It’s all about winning.

We track your market and the brands within it in real time and in real depth. Products, pricing, service, message, promotion.

We don’t just look at your competitors in isolation. Our analysts and industry experts identify the wider trends they are tapping into, to help you find where the opportunities to develop stronger propositions lie, to find the white space in which you can get ahead.

It’s our competitive intelligence, for your competitive advantage.

OUR Solutions for Competitive Analysis

Mintel Reports

Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Mintel Trends

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel Menu Insight

Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation.

Mintel Food & Drink

Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage.

Consulting

From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.

What's in it for you

KNOWLEDGE

You need a thorough picture of the competitive landscape. We can tell you what’s happening and where. Enabling you to see the opportunities, threats and what’s coming next.

EVIDENCE

Our data can provide you with the facts you need to make the decisions that count.

ADVANTAGE

It’s all about the results. Our insights will enable you to differentiate yourself from the competition, securing your positioning, protecting your revenue.

Specifics

Competitive landscaping

Customer retention

Concept development

Concept validation

Innovation trends

Innovation consulting

Formulation

New product sales data

Packaging analysis

Claims analysis

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