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Mintel's Competitive IntelligenceCompetitor monitoring is an essential key to success. Knowing what they are planning before they do it enables rapid response and can deliver increased market share. Many of our clients know their key competitors but are surprised to discover just how many competitors they really have. Did Sony identify Apple as a competitor before the launch of the iPod? Real competitor intelligence puts your organisation one step ahead, enabling you to take control of the agenda rather than responding to it. Mintel GNPD and Mintel Comperemedia® provide essential competitor intelligence into what new products others are developing, testing and launching. Mintel GNPD offers comprehensive competitor tracking, showing you recent product launches and innovation across food, beverages, household goods, beauty and personal care and pet care, from packaging right down to ingredients. Mintel Comperemedia® is the perfect competitor monitoring tool, tracking your competitors' direct mail, email and print advertising offering, giving you insight into their acquisition, retention and development strategies. We are continually improving the way we gather competitive intelligence to match our clients' needs. Why not tell us what you would like to know about your competition? Contact Us |
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Innovation from around the world! Mintel's product experts select the most original and ground-breaking new consumer packaged goods products in the world, and deliver them to your desk. - Examine them, use them and test them at your leisure Join the GNPD Innovations Club now! |
Monitor your Competitors' Email Campaigns Do you know what your competitors are saying to their customers or, better yet, what they are saying to your customers by email? Related Links: |
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