Understanding your competitors’ strategies, successes and failures is key to developing fast responses and a winning business strategy. Many of our clients know their key competitors but are surprised to discover just how many competitors they really have.

Did Sony identify Apple as a competitor before the launch of the iPod™? Timely competitor intelligence puts your organisation one step ahead, enabling you to take control of the agenda rather than responding to it.

Mintel’s competitive intelligence solutions

CPG/FMCG competitive intelligence

Mintel GNPD (Global New Products Database) offers comprehensive competitor tracking for CPG/FMCG manufacturers and their suppliers. Monitor your competitor’s latest product launches across the food, beverages, household goods, beauty and personal care, and pet care categories. See product images, pricing, claim details, packaging descriptions and full nutrition and ingredient listings. Use sales performance data from IRIS to understand how well those products are selling within key countries.

Mintel Beauty & Personal Care provides robust data, predictive analysis and critical recommendation across markets, consumers and innovation – so market leaders like you can make the beauty products of tomorrow, today.

Mintel Food & Drink reports on the major players operating in the CPG/FMCG market. Every month you can read a company case study relating to each of the 32 categories covered. Learn from their success, and understand their latest launches and strategies.

Competitive intelligence for the Retail, Finance, Leisure, Automotive, Travel, Household and Technology industries

Mintel Oxygen delivers in-depth reports on the competitive environment across multiple industries. Understand the market performance of key players, products and brands, consumer attitudes and purchasing behaviour in your market.

Competitive intelligence for direct marketers

Mintel Comperemedia® is the perfect competitor monitoring tool for direct marketers. Track your competitors' direct mail, email and print advertising offerings, and gain insight into their acquisition and retention strategies.

Bespoke competitive intelligence projects

Mintel Research Consultancy has a strong history of running bespoke competitive intelligence projects for organisations worldwide. Whether you’re looking to track competitor advertising boards in key cities, or test competitor products in-house, our lead analysts and network of 17,500 field associates will deliver the results you need to stay on top of the competition.

Why not tell us what you would like to know about your competition? Contact Us.