HOW DO WE FIT? At Mintel, We can show you which buttons to push. Our expert analysts know the consumer electronics industry and the cultural and lifestyle trends that impact it. We work with some of the world’s leading brands and know the trends, the products, the components and the customers. And we know how they all fit together. Our analysts connect rigorous consumer research with robust market data to produce actionable insights you can plug into your business planning right away. Saving you time, and helping you focus on delivering great products. OUR Solutions for digital and media market Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More Mintel GNPD (GLOBAL NEW PRODUCTS DATABASE) With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More Mintel Menu Insight Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation. Read More Mintel Food & Drink Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage. Read More Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More WHO IS IT FOR? If you work in the consumer electronics industry, you need to be switched on 24/7. Technology never rests, nor waits for you to catch up. So you need market information at your fingertips:category sizes, segmentation, forecasts, market shares, new products and competitor activity. You need to know what’s new on the shelves, and what’s flying off them. New technologies, new products. Designs, formats and functionality. What works and what doesn’t. What’s coming next. And you must understand consumers – what they buy today and want from tomorrow. What they aspire to. How they react to change. You need to know – because consumers decide if you win or you lose. Category Coverage Laptops, PCs and tablets market Mobile phones and networks market Televisions and home cinema market Digital cameras market Fridges and freezers market Washing machines and dryers market Kitchen appliances market Vacuum cleaners market Specifics Consumer research Population and demographics Market size Market share Market forecast Market Segmentation Brand communication Brand research Brand preference Channel distribution Device usage Digital trends Related Resources Free report THE CHINESE CONSUMER Find out who the Chinese consumer is in 2017 and how the market has changed. Download your free PDF and don’t miss your opportunity to stay ahead. Download now Free report NORTH AMERICA CONSUMER TRENDS 2018 Discover the market shifts and changing consumer behaviors that matter most to your business and how you can navigate the road ahead. Download now Free report EUROPE CONSUMER TRENDS 2018 Mintel’s team of expert analysts have identified and analysed four key trends that will define the European consumer markets in the coming year and beyond. Download now
Mintel Reports Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets. Read More
Mintel Trends By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively. Read More
Mintel GNPD (GLOBAL NEW PRODUCTS DATABASE) With global coverage of key new products launched, Mintel GNPD is your destination for data, analysis and insight on product packaging innovation. Read More
Mintel Menu Insight Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation. Read More
Mintel Food & Drink Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage. Read More
Consulting From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight. Read More
Free report THE CHINESE CONSUMER Find out who the Chinese consumer is in 2017 and how the market has changed. Download your free PDF and don’t miss your opportunity to stay ahead. Download now
Free report NORTH AMERICA CONSUMER TRENDS 2018 Discover the market shifts and changing consumer behaviors that matter most to your business and how you can navigate the road ahead. Download now
Free report EUROPE CONSUMER TRENDS 2018 Mintel’s team of expert analysts have identified and analysed four key trends that will define the European consumer markets in the coming year and beyond. Download now