Electronics market research

We work with some of the world’s leading brands and know the trends, the products, the components and the customers. And we know how they all fit together.

HOW DO WE FIT?

At Mintel, We can show you which buttons to push. Our expert analysts know the consumer electronics industry and the cultural and lifestyle trends that impact it. We work with some of the world’s leading brands and know the trends, the products, the components and the customers. And we know how they all fit together. Our analysts connect rigorous consumer research with robust market data to produce actionable insights you can plug into your business planning right away. Saving you time, and helping you focus on delivering great products.

OUR Solutions for digital and media market

Mintel Reports

Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Mintel Trends

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel Menu Insight

Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation.

Mintel Food & Drink

Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage.

Consulting

From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.

WHO IS IT FOR?

If you work in the consumer electronics industry, you need to be switched on 24/7. Technology never rests, nor waits for you to catch up. So you need market information at your fingertips:category sizes, segmentation, forecasts, market shares, new products and competitor activity. You need to know what’s new on the shelves, and what’s flying off them. New technologies, new products. Designs, formats and functionality. What works and what doesn’t. What’s coming next. And you must understand consumers – what they buy today and want from tomorrow. What they aspire to. How they react to change. You need to know – because consumers decide if you win or you lose.

Category Coverage

Laptops, PCs and tablets market

Mobile phones and networks market

Televisions and home cinema market

Digital cameras market

Fridges and freezers market

Washing machines and dryers market

Kitchen appliances market

Vacuum cleaners market

Specifics

Consumer research

Population and demographics

Market size

Market share

Market forecast

Market Segmentation

Brand communication

Brand research

Brand preference

Channel distribution

Device usage

Digital trends

Related Resources

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THE CHINESE CONSUMER

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