Trust Me I’m a Beauty Brand
September 7 – 11am CT / 12pm ET / 9 am PT
Presenter: Charlotte Libby, Global Analyst
The way brands communicate with their consumers has never been more important. Filters and Photoshop, exaggerated product claims and negativity surrounding certain ingredients are all impacting consumer trust in the beauty industry. In this presentation, Mintel will explore to what extent consumer trust beauty brands, which sources hold the highest credibility and how brands can build their relationships with consumers.