Digital and media market research
Mintel’s digital and media market clients are at the cutting edge of one of the fastest-changing of all global markets.
You need to know where you stand in a business revolutionised by the web – category sizes, shares, trends and segmentation. How they are changing. Old media, new media, social media. How new business models are changing the industry.
You want the figures at your fingertips – and to know which metrics mean most. Readers, viewers, fans, Tweets, likes and shares. Who are the influencers, the creators, the innovators?
You have to understand the digital and media consumer – who they are, what they read, watch, think and do. How their behaviours are changing, and what that means for you.
How do we fit?
At Mintel, we’re on the same page. We work with many of the globes most successful media brands and 17 out of the top 20 most effective advertising agency networks in the world to drive new business, planning and client servicing.
Our digital research and analysis teams are multimedia, multi-platform, multi-disciplinary experts. We know the trends and the innovations. We know the choices consumers make and the forces behind the trends.
We analyse that information and look beyond the headlines to give you the insights and foresight that make the difference between leading and catching up. Content in context. The bigger picture on ever-smaller screens.
Contact Mintel and we will help you to refine and consolidate your spot on the market. Thanks to our expertise we are able to provide you with valuable information and insights, allowing you to take right decisions at right time.
- Television market
- Newspapers and magazines market
- Online trends
- Gaming market
- Stationery market
- Books and ebooks market
- Mintel Global Market Navigator (GMN): historic and forecast data from the world’s major economies
- Mintel Oxygen: your customers – the who, what, where and why
- Mintel Inspire: real-time consumer trends – and the data behind them
- Mintel Comperemedia: direct marketing analysis, and competitor landscaping
- Mintel Consulting: bespoke research and recommendations
- Data Specifics
- Consumer research
- Population and demographics
- Channel distribution
- Market size
- Market forecast
- Market share
- Market Segmentation
- Brand communication
- Brand research
- Brand preference
A selection of the team here to help you
Michael OliverSenior Leisure and Media Analyst
Having worked with Mintel for over two decades, Michael is Mintel’s Senior Leisure and Media Analyst. Michael has worked across many of Mintel’s research industries, including food and drink and retail. As a key industry spokesperson for the leisure industry, Michael has worked with the national media to discuss the state of the nation’s theme park, music festival and cycling industries.
Samuel GeeSenior Technology and Media Anaylst
Samuel researches and writes Mintel’s consumer technology reports, investigating market trends and consumer attitudes.
Prior to joining Mintel in 2011, he worked for an IT services company in London, providing support to clients in a wide range of industries and global locations. He has a BA Hons in Philosophy.
Gabrielle LiebermanSocial Media Analyst
As a social media analyst, Gabrielle identifies trends in online consumer behavior and provides insight on how consumers use social media to interact with brands and influence purchase decisions. She has previously worked as a researcher at Crain’s Chicago Business, where she also built the newspaper’s social media foundation.