Collaboration

Over the past few years, the Economist Intelligence Unit and Mintel have forged a close working relationship. This was built on a clear understanding from the outset of how the two companies could provide a unique perspective by bringing together the EIU’s economic and political analysis with Mintel’s in-depth market and consumer intelligence.

Many Mintel users will be familiar with the EIU data within their market size data, while Mintel’s consumer-focused articles support the EIU’s industry products. More recently we have worked together to provide innovative custom solutions to clients, such as helping them understand spending power and the retail market across China.

We are pleased to announce our latest collaboration in this White Paper, illustrating the strength of the relationship. The paper looks at middle-class consumers in emerging markets, a group whose numbers are expected to swell by 3bn over the next two decades. As these new consumers come into the market, how is this influencing spending patterns? And as incomes rise, how should companies start adjusting their product mix to benefit from this growth?

Combining innovative forecasting techniques with market-focused data on categories of expenditure, this paper explores some of the trends across a select range of key markets. This is, however, just a topline overview of the results as there is far too much to cover in one paper. If you would like to see more detailed analysis tailored to your business, please give us a call or register your interest on the site.

Meanwhile, we trust you find this paper informative and useful.