Consumer Spending Emerging Markets


Over the past few years, the Economist Intelligence Unit and Mintel have forged a close working relationship. This was built on a clear understanding from the outset of how the two companies could provide a unique perspective by bringing together the EIU’s economic and political analysis with Mintel’s in-depth market and consumer intelligence.

Many Mintel users will be familiar with the EIU data within their market size data, while Mintel’s consumer-focused articles support the EIU’s industry products. More recently we have worked together to provide innovative custom solutions to clients, such as helping them understand spending power and the retail market across China.

We are pleased to announce our latest collaboration in this White Paper, illustrating the strength of the relationship. The paper looks at middle-class consumers in emerging markets, a group whose numbers are expected to swell by 3bn over the next two decades. As these new consumers come into the market, how is this influencing spending patterns? And as incomes rise, how should companies start adjusting their product mix to benefit from this growth?

Combining innovative forecasting techniques with market-focused data on categories of expenditure, this paper explores some of the trends across a select range of key markets. This is, however, just a topline overview of the results as there is far too much to cover in one paper. If you would like to see more detailed analysis tailored to your business, please give us a call or register your interest on the site.

Meanwhile, we trust you find this paper informative and useful.

Analyst Bios

Meet Peter Ayton, Global Consumer Analyst at Mintel and Jon Copestake, Chief Consumer Goods Analyst at The Economist Intelligence Unit

Peter Ayton Peter Ayton
Peter has been involved in the market research industry for over 30 years. Within the Mintel Group he has had several roles including managing the UK Oxygen series of market reports and
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spearheading the forecasting and consumer research analysis teams. Currently he is responsible for global market sizing and consumer analysis which includes the Oxygen reports produced in Mintel offices in Brazil, China the UK and US as well as the GMN database for 34 countries.

A geography graduate from LSE, he went on to obtain a Diploma in Economics. He has extensive experience in international research in both an ad hoc and multi-client capacity. Projects have varied from the European fork lift truck industry; plastic polymers in global electricals and a retailer attitude survey of OTC pharmaceutical suppliers. Peter is a full member of the Market Research Society.

You can keep updated with news from all Mintel's analyst teams and products via twitter at @mintelnews
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Jon Copestake Jon Copestake
As the Economist Intelligence Unit's chief Retail & Consumer Goods analyst, Jon writes thought leadership articles and reports on the retail and consumer sectors.
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He also supplies the global outlook and monitors reports and events for each of the 60 countries included in the Economist Intelligence Unit's retail and consumer goods industry product.

As well as supplying internal intelligence Jon also writes regular guest pieces for the trade media and supplies insights and analysis on breaking news in the retail and consumer goods sector.

You can follow the retail and consumer goods account on twitter at @TheEIU_Retail
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To download your free copy of the Mintel and EIU whitepaper "Convergence with Divergence" and a full set of infographics using data from the whitepaper, simply click on the images below.

Contact us

Find out more about Mintel and The Economist Intelligence Unit

Economist Intelligence Unit
26 Red Lion Square, London,
United Kingdom, WC1R 4HQ
Tel: + 44 (0) 20 7576 8181
Mintel Group Ltd.
11 Pilgrim Street,London,
United Kingdom, EC4V 6RN
Tel: +44 (0) 20 7606 4533