Visit Mintel at in-cosmetics Asia!

in-cosmetics Asia is an established trade show designed for cosmetic manufacturers, formulators, scientists and sales and marketing experts keen to meet exhibiting personal care ingredient suppliers. A unique platform combining acclaimed seminars and a live showcase for new product development, in-cosmetics Asia provides the energising formula for the industry and your business in Asia.

New: Innovation Zone in partnership with Mintel Beauty Innovation

What's on at the Innovation Zone?

• Discover the latest innovative new product launches from France, UK, USA, China and Japan
• Join us for daily touch-and-feel demonstrations featuring new male grooming and anti-ageing finished products

Nu Natural Men's Grooming

Date/Time: 02 Nov 2010, 14:15-14:45
Location: Marketing Trends Theatre
Speaker: Mrs Nica Lewis, Head Consultant Mintel Beauty Innovation

This presentation analyses innovation in men's grooming and the growing Nu Natural trend. This "new vision" of natural is less focussed on certification and more on results, efficiency and safety. Brands are merging free-from claims and sustainability with synthetic actives (peptides, hyaluronic acid, ceramides, collagen, etc) for high performance benefits. Join Mintel Beauty Innovation for a look at the hot ingredients, clever packaging concepts and most popular claims that are shaping this much-discussed area of the market.

Anti-Ageing in Japan

Date/Time: 03 Nov 2010, 14:30-15:15
Location: Marketing Trends Theatre
Speaker: Mrs Hinako Sugioka Israel, Senior Consultant Mintel Beauty Innovation

Join Mintel Beauty Innovation for an exciting look at some of the hottest anti-ageing concepts from Japan. This fast-paced presentation will explore claims and ingredients that are appearing in new skincare and cosmetic products. It will also touch on unique anti-ageing concepts from on-line brands, non-cosmetics brands, and nutricosmetics brands that are emerging in the Japanese market.

For more information about in-cosmetics Asia, visit the official homepage