The Innovation Zone in association with Mintel is back!

Be inspired by a display of the most innovative skincare, hair care and cosmetic products from around the world, focused on three themes:

1) Fountain of Youth – a look at next-generation anti-ageing technology with emphasis on products targeted at ‘Digital Natives’, men and more mature women.
2) Beauty Garden – a fresh harvest of beauty products with actives derived from herbs, fruits and vegetables.
3) Instant Beauty – a selection of new launches that highlight convenience and speed for the Modern Urban Nomad.

20 years of innovation

In 2010, in-cosmetics will be celebrating its 20th anniversary. To celebrate this milestone, join Mintel for 2020 Vision – a tour of key beauty innovations since the 1970s with focus on anti-ageing, mascara, lipstick, home hair colourants and fine fragrance.

Play with and eat the latest cosmetic products

Join us for the following two demonstrations:

1) Beauty Food – this ever-popular interactive session serves up the newest nutricosmetics and beauty food and beverage handpicked from around the world by the Mintel Beauty Innovation team.

2) Cosmetic Sparks – a must for all visitors, this session will showcase some of the hottest launches that are pioneering new beauty trends in Japan, China, the US and Europe.

Expert-led trend presentations

See our expert analyst Nica Lewis in the conference area and learn more about the latest consumer, market and product trends in the beauty and personal care space.

1) Topic: Cosmetic Sparks: Kindling Innovation

Date: 13 April 2010 (14:30 – 15:15)

Accelerate your NPD with this look at selected micro-trends spotted by the Mintel Beauty Innovation team in Asia, the US and Europe. This inspiring presentation will explore emerging cosmetic actives and niche concepts and how they relate to evolving consumer groups.

2) Topic: Beauty Garden: What’s Rot and What’s Not

Date: 14 April 2010 (15:00 – 15:45)

Join Mintel Beauty Innovation as we dig up the global beauty garden and sift through the compost in search of the most innovative herbs, vegetables and flowers and plant by-products. Learn about the Nu Natural trend and which actives are blossoming in new prestige beauty products. The presentation will also address budding trends in seasonal beauty and traditional remedies.

Speak to our expert analysts

Mintel’s Beauty Innovation team will be available throughout the duration of the show, at the Innovation Zone and on the Mintel stand (J110). They will offer their opinion and advise to help you to stay one step ahead of the competition.

To learn more about the Innovation Zone and in-cosmetics visit http://www.in-cosmetics.com.