How Technology is Shaping Consumer Behaviour

“If I had asked customers what they wanted, they would have said a faster horse", is attributed to Henry Ford as a demonstration that technological innovation drives changes in consumer behaviour, not the other way around.

08.45 – 09.15 Registration and breakfast

09.15 – 10.00 Richard Cope, Principal Trends Analyst, Mintel
Consumer attitudes and lifestyles are changing; if they trust online peers groups more than they do institutions, do they now prefer devices to people when it comes to financial advice?

10.00 – 10.45 Rob Skinner, Head of Public Relations, PayPal and Petra Jung, Product Marketing, PayPal Mobile
New payment technologies are about to transform our lives. Who needs banks, when a mobile phone will do?

10.45 - 11.00 Coffee break

11.00 – 11.45 Toby Clark, Head of Financial Intelligence, Mintel
There's often a presumption that younger people are more likely to embrace new technology. New research reveals the extent to which this applies in financial services, and identifies those consumers who are wholeheartedly embracing the new channels and tools offered to them.

11.45 – 12.30 Chris Morson, Director of Digital Channels, RBS
Inventors of the first iPhone App, share some insights into how early-adopter technology has cast a positive brand halo on NatWest as a whole. But is this the future for mobile banking?

12.30 – 13.00 Close, further coffee, tea and soft drinks available

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