The Social Consumer: Digital Detox Friday 17th February 9-10am

As part of Social Media Week 2012, Mintel will be hosting a seminar at their London head office on Friday 17 February.

In a world where everyone is just a click or tap away from everything else, to what extent is the ease of accessibility starting to overwhelm us? Mintel explores the extremes of this from ‘internet addiction’ to those looking for the ‘off-switch’.

Mintel research shows that a growing number of consumers are making an effort to disconnect, to carve out tech-free, no-access-allowed moments in their day in an effort to reacquaint themselves with the analog world. Mintel’s Principal Trends Analyst Richard Cope will explore what this trend will explain what this means for both companies and consumers in the digital age.

To register your interest click here.

Places are limited for this event. Please arrive early (registration starts at 8.30).