IMPI’s Fall Short Course 2017: The Changing Landscape of the Microwavable Food Market


See David Luttenberger, Global Packaging Director at Mintel, speak during IMPI’s Fall Short Course in Omaha, Nebraska! See details on his presentation below and or on the event here.

 

Packaging Solutions Vs. Disruptions (Thursday, October 26, 2017 at 9:15AM – 10:15AM):
Consumers often and easily get caught up in the unending ebb and rapid flow of commercial fads, social issues, and branded messages. With so much clatter and chatter constantly vying for their attention, packaging becomes white noise — an often silent but steady force in consumers’ daily lives.  However, the impact of the combination of superior structures and succinct branding, and innovative ways brands are using packaging to reach out to consumers beyond their traditional categories – to include the influence of online shopping – is having more of an impact than consumers realize…at least for now.

In this presentation, Mintel’s Global Packaging Director outlines and illustrates emerging, morphing, and mainstreaming packaging trends and their effects on brands, consumers, retailers, and packaging converters. In this cross-category and pan-regional look are data that support the emergence and impact of these trends, as well as examples that highlight the best consumer packaged goods (CPG) producers are delivering to consumers around the world. These trends are designed to inspire new ideas about product and package innovation, and provide insight and recommendations brands can put into practice

Event Details

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  • 24/Oct/2017 – 26/Oct/2017
  • 1 Conagra Dr., Omaha,
  • NE 68102
  • United States
  • 0
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