From: April 17, 2018
To: April 19, 2018

Leading event for personal care ingredients, in-cosmetics Global brings together personal care ingredients suppliers (exhibitors) with finished product manufacturers (visitors), each looking to network, learn about future trends, and discover new products.

Join Mintel for exciting presentations about the latest trends and innovations in Colour Cosmetics on the 18th April and discover the 2018 European Beauty Trends on the 19th April; live demos will also take place on the Innovation Zone .

Visit our stand E65, right across the Innovation Zone, to uncover some key insight and exchange with our team of expert analysts.


Conferences at the Marketing Trends Theatre


Colour cosmetics: seasonal trends & influences by Charlotte Libby

Wednesday 18th April, from 10.15 to 11.00 am

The beauty industry is moving at a faster pace than ever before, and staying ahead of the game is vital for success. Colour cosmetics is one of the quickest movers in terms of innovation, and the most demanding in terms of changing fashions and new consumer needs. Mintel presents a run-down of the emerging trends and micro trends you need to know about right now, as well as the latest technology advancements that are set to change the industry, and how to take advantage of the evolving vlogging scene to ensure your brand always stands out from the crowd.


European Beauty trends by Andrew McDougall & Vivienne Rudd

Thursday 19th April, from 10.15 to 11.00 am

In an ever-changing world, beauty companies must stay ahead of the latest trends in terms of environmental factors, changing consumer demands, and the continually evolving retail landscape. We take a look at how science and technology can combine with a resurgence of local wisdom to help brands face growing environmental challenges; how consumers are demanding products tailored to their personal behaviour and tastes rather than just target them by traditional demographics; why beauty brands must be authentic and have purpose in their marketing campaigns and consumer engagement; and how brands will be watching shoppers’ every move, as digital technology drives unprecedented customisation of the retail experience.


Live demos at the Innovation zone


Tuesday 17th April: 11:30 – 12:00 and 16:15 – 16:45 by Charlotte Libby

Wednesday 18th April: 11:30 – 12:00 and 16:15 – 16:45 by Andrew McDougall

Thursday 19th April: 11:30 – 12:00 and 15:45 – 16:15 by Vivienne Rudd

Next generation product innovations

Using live demonstrations, Mintel’s analysts will showcase the most ingenious new products that are innovative in terms of the concept, texture, format, application technique, ingredients, formulation, or packaging. The team will start by showcasing exciting new additions to the ever-changing colour cosmetics industry, and follow with product launches that tie in with two of Mintel’s Global BPC Trends for 2018. The Playing Mother Nature trend explains how developments in biotechnology or local wisdom can offer a more sustainable approach to natural ingredients; while the My Beauty, My Rules trend explains how brands are embracing inclusivity and addressing individual beauty concerns by creating customised or personalised products.