From: October 17, 2018
To: October 18, 2018

Mintel will once again be in the Innovation Zone and this year’s in-cosmetics North America in New York City! On Wednesday and Thursday from 11:00-11:30 & 3:00-3:30PM, stop by to see our analysts present the Live Product Demonstrations. This pavilion features highlights into Mintel’s presentation on The Many Faces of Clean Beauty. Bringing research to life and investigating trends, Mintel experts provide real market examples and forecast how the trends will shape the future of the industry.

Additionally, Mintel’s global beauty analysts will be speaking at the Marketing Trends Theater. Details below:

Wednesday 17 October at 1:45PM – 2:30PM

Sarah Jindal, Senior Global Innovation & Insights Analyst

The C Generation

In a world where digital technology dictates that we all be connected, trends and behaviors begin to transcend traditional demographics like age and gender. Generation C encompasses all ‘connected’ consumers regardless of demographic and taps into a psychographic approach focused on actions and lifestyle. Looking at the ways consumers get information and use it within the beauty space affords brands a new approach in tracking and leveraging consumer data.

 

Thursday 18 October at 10:45AM – 11:30AM

David Tyrrell, Global Skincare Analyst

The many faces of clean beauty

The clean beauty concept continues to amass more consumer advocates around a universal appeal that product ingredients do not harm regardless of the product pricing. Brands need to decide whether they will cater to a ‘clean activist’ or look out for the consumers’ safety without all the extras. In crafting the clean storyline brands can reach beyond fears over safety of ingredients to self and family to those that do no harm to the planet, which will engage the growing number of environmentally concerned consumers. The presentation will highlight the rising influence of clean beauty in the market as well as provide for mass and prestige brands alike clean beauty strategies that can fit the budget.

Find out more about the show here.