JOIN MINTEL AT THE MARKETING CONFERENCE, MAY 31 – JUNE 2, 2017 IN NASHVILLE, TENNESSEE.

The Marketing Conference, presented by LIMRA will offer strategic insights while reassessing where we’ve been and explore the changes and opportunities going forward. Network with hundreds of other marketing and research professionals and learn the biggest ideas and best practices in marketing, research, customer expertise, social media, branding and so much more.

Stephanie Roy, Director of Insights, Insurance
“What’s the Buzz? Pop Culture’s Influence on Insurance”

Live Streaming on Facebook. Pokemon Go. Tiny House Hunters. These seemingly unrelated pop culture fads may have nothing to do with insurance on the surface, but give all give marketers a glimpse into the lives of consumers today. What makes them engage with these trends? What draws them in and hooks the consumer? And how can insurance companies capitalize on these movements in a genuine way? This session will explore the most recent trends in popular culture, dissect them to understand what resonates with consumers, and examine what insurance brands have already done or what they can do to embrace the spirit of these trends in their marketing.

For more information on The Marketing Conference, please visit here.

Event Details

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  • 31/May/2017 – 02/Jun/2017
  • 611 Commerce Street, Nashville,
  • Tennessee 37203
  • United States
  • 0
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