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Younger consumers are focused on experience, and social media platforms, such as Instagram, make it so much easier to share them with friends and followers. These experiences extend to food and drink. Last year was the year of the unicorn, with bright, multicoloured food and beverages everywhere. This year glitter is trending. What will be next? Tap into these sensory trends and explore how to create exciting food experiences with ingredients.

Download this presentation to discover:

  • The social media impact on the food industry
  • The importance and raising interest for the senses
  • How sharing and experience are now key

Meet our analyst

Edward Bergen
Global Food & Drink Analyst

Edward tracks global trends and innovation in selected categories. He is a passionate speaker and provides insight driven analysis and bespoke presentations. Prior to joining Mintel, Edward worked for two of the UK’s largest retailers, Tesco and Morrisons, in various commercial roles.