Mintel Field Services: Quality Assurance

Quality and consistency are the values on which you have built your business success. Maintaining those standards is essential to keeping you out in front.

WHAT'S IT ABOUT?

Quality and consistency are the values on which you have built your business success. Outstanding products, outstanding customer service. In every location, every time. Maintaining those standards is essential to keeping you out in front. But that becomes harder and harder the bigger you get. You may have your own growing chain of retail outlets. Your brand reputation could be in the hands of franchisees. Distributors, packers and wholesalers can be adding new stages to your routes to market. You might sell through third parties, in environments outside your direct control. In every situation you need assurance that your own high standards of quality and consistency are being met. In every location, every time. Our access to a global network of more than 30,000 field evaluators can give you that assurance, or flag up the issues you need to address. Covertly or openly, we can monitor: How your products are sold or served; How their quality measures against the benchmarks you set; The standard of the equipment used to serve them. We train all our field evaluators to understand your products and the levels of quality you require, to ensure they deliver relevant results, drawn from clearly specified metrics. But we don’t just bring you data. Our expert industry analysts assess the field information in the context of broader market and consumer trends, so you get insightful recommendations you can action right away. It’s your assurance of our quality.

What can it tell me?

Manage the customer experience of your product

Maintain high standards of customer service

Enhance delivery technology

Audit hygiene standards

Monitor ingredient consistency

Identify malpractice and implement remedy

Develop Quality Assurance processes

Monitor storage procedures and processes