pdf-foodservice-preview-2018

Mintel’s expert team of Foodservice analysts have identified four trends set to hit the mainstream in the US Foodservice industry in 2018. Intriguing restaurant and retail operators alike, these trends shine a spotlight on how Americans’ ever-evolving tastes and sensibilities are propelling innovation, customization, and automation onto menus and into restaurant kitchens across the country.

Behind every trend is comprehensive consumer research, in-depth analysis of thousands of US menus, and brand examples that support the future impact of the trends.

DISCOVER HOW YOU CAN STAY AHEAD OF THE COMPETITION IN 2018:

  • Co-op Cuisine: The high cost of entry for new restaurants will drive chefs to concept test in shared spaces.

  • The Need For Speed: Time-strapped diners value convenience and affordability more than ever and operators will respond by leveraging technology advances, all in the name of food—fast

  • Foodceuticals: The intersection of food and function will become more apparent as menu items focus on consumers’ well-being from the inside out.

  • Feed the Feed: The blurred line between social media aspiration and reality will challenge foodservice operators to create a menu that can live up to both expectations.


What's happening in Foodservice in 2018?
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