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In this presentation, Honorata Jarocka, Mintel’s Senior Food and Drink Analyst, unveils how the food and drink industry is now looking to appeal to consumers who are seeking new consumption experiences.

What are the key takeaways?

  • Eat with Your Eyes: flavour has long been the focus of innovation but our more visual and share-focused society calls for innovations that are boldly coloured, artfully constructed and sometimes just cool.

  • New Sensations: the sound, feel and satisfaction provided by texture makes it an important component that provides consumers with a break from the routine as well as generates memorable and documentable experiences.

  • Category blurring innovation: food and drink hybrids continue to excite and engage consumers, and disrupt brand communication.

Fill in the form and download the presentation if you want to access our data and insights on this subject.