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Mintel’s Most Innovative Food and Drink 2024

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A celebration of innovation and the very best of new food and drink product development.

Mintel’s Most Innovative is a showcase of some of the most novel, disruptive and compelling products launched globally in the last year.

From cutting-edge technology applications to sustainable solutions, these everyday products redefine possibilities and help shape the future of food and drink innovation and ingenuity.

The food and drink industry stands at the forefront of innovation in today’s fast-paced consumer market, but new product development has stalled in recent years, leaving brands in need of guidance on how to move forward.

Get your inspiration here.

We’re tracking innovation all the time, identifying trends and gaining insights from categories, regions and brands. Flavours, formulas, fragrances, packaging, ingredients, ideas. We know what’s a hit, what’s a miss and how consumers will respond so you can make better decisions faster to fuel your innovation pipeline.

The products highlighted in Mintel’s Most Innovative are standout examples of brands adapting to evolving consumer trends to deliver success across the ever-changing food and drink environment – covering categories including:

Alcoholic Drinks
Dairy
Meals and Meal Components
Pet Food
Snacks
VMS and Nutritional Products

Innovation is at the heart of every successful enterprise strategy. Download Mintel’s Most Innovative today for innovation inspiration on new products, markets and ideas to keep you ahead of the game.

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