The throwaway culture of today will evolve into one that understands and embraces the role of packaging as a primary means to reduce global food and product waste.
As more and more consumers embrace online shopping, packaging will play a pivotal role in brands' and consumers' e-commerce experiences.
Aiming for packaging designs that enlighten consumers’ purchase decisions, brands will reject approaches that offer too much or too little as they can leave shoppers more confused than informed.
Plastic packaging adrift in the world's oceans will become the catalyst driving brands to rethink packaging in a context consumers can understand and act upon.
Brands will look to contemporary packaging formats to help reinvigorate the centre-of-store aisles less-trafficked by younger shoppers.