While consumers do not avoid GMOs on quite the same level as artificial preservatives, flavors and sweeteners, many are actively avoiding GM foods.
Looking at all of the food and drink products with a GMO-free claim that were launched in the US in January 2017, Mintel has identified the top 10 products with the highest purchase intent, as well as the reasons why consumers want to buy them. Download the report now to find out more.
Mintel Purchase Intelligence combines Mintel’s product intelligence and consumer research to create a unique picture of how to succeed when developing, launching and selling a new product. We go beyond purchase intent with data and insight on the key product attributes consumers care about, such as taste, healthiness, price, brand and more. By analyzing the numbers and digging into thousands of verbatims we can learn the context of purchase decisions directly from consumers.