Mintel’s Global New Products Database (GNPD) monitors product innovation and retail success in the consumer packaged goods market. Covering 49 of the world’s major economies, this online platform is updated with over 20,000 new product launches every month. Each month clients can also access trend analysis on the latest product innovation, ingredients and packaging and much more.

The GNPD monitors new introductions from the following mass-market categories:

• Food
• Beverages
• Beauty & personal care
• Household goods
• Petcare

Each product record on the GNPD contains up to 80 fields, from brand and company to pack size and material, to positioning claim and flavour. Full ingredient listings are included along with high-resolution colour images of all products. Every ingredient is classified into groups (including Food & Drink, Cosmetic, Cleaning and Household products) and sub-groups to facilitate deeper analysis.

Intelligence in time for CPG/FMCG manufacturers, suppliers and agencies

Mintel supports high-profile manufacturers, suppliers and agencies operating in the CPG/FMCG space worldwide. Whether your focus is marketing, branding, research and development, sales or innovation, the GNPD will improve your understanding of the CPG/FMCG space. Use it to:

• Search and analyse new product launch and ingredient trends in new consumer packaged goods
• Monitor competitor launch activity around the globe
• Understand the sales performance of product launches
• Find out which trends are emerging and how they will impact your category
• Perform ingredient, flavour or pack-type searches to spot new applications for existing products
• Visualise your search results and identify emerging trends or influential markets
• Have innovative products from around the globe delivered to your desk each quarter.

More CPG/FMCG specialist offerings

If food and drink is your world, find out more about Mintel Food & Drink.

Or if beauty and personal care is your business’s core focus discover how Mintel Beauty Innovation can give you a truly holistic view of the beauty space.

Packaging specialists can now benefit from a brand new offering which will help support, inspire and fuel your packaging projects. Become a member of Crea Pac and have products with innovative packaging from around the globe delivered to your desk each quarter.