Mintel GNPD monitors product innovation and retail success in the consumer packaged goods market worldwide. You will benefit immensely from Mintel GNPD, as your new product partner, if your market research interests revolve around:

• ingredients
• packaging
• mass-market categories (including food, beverages, beauty & personal care, household goods, and petcare)

Mintel GNPD's team of experts works with you as a close partner to provide you with customised intelligence, helping you drive your new product development initiatives and move your business forward.

With Mintel GNPD, you will be able to:

• Develop time saving, customised market insight - monitor competitor activity and track emerging market, product and ingredient trends
• Generate the most in-depth category analysis - access the largest number of data fields plus the most exclusive data available in the marketplace
• Benchmark sales performance against comparable product innovation - gain confidence in your investments with the most potential for success

"It's a powerful tool for the NPD process."
Product Manager, Nestle

Read more about Mintel GNPD

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