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The impact of Middle Eastern ingredients in Europe and the United States is growing exponentially. In recent years, Western consumers have passionately embraced Middle Eastern cuisine and both national brands and private label product launches are increasing.

Mintel’s Global New Product Database is a valuable source to track down those products and discover more about those brands worldwide, giving you the insights you need to be ahead of the curve.

Download our insights report, Acquiring the taste of the Middle East, and find out:

  • How Middle-Eastern flavours are tapping into Foodservice

  • The extent to which Middle-Eastern flavours and dishes have penetrated in CPG

  • How the Western consumer are buying falafel and hummus day in and day out.