Recorded Webinar: Revisiting the Hispanic Consumer in Today's Economy

Understanding the demographics of the Hispanic population and their various levels of acculturation can provide valuable insight into how U.S. Hispanic consumers are coping during the current economic environment. The "Revisiting the Hispanic Consumer in Today's Economy" webinar will focus on the spending and investment patterns across different segments of the Hispanic population.

Join Mintel's Leylha Ahuile, senior multicultural analyst, as she helps companies and agencies understand:

A brief overview of Hispanic demographics
How Hispanics’ spending habits are changing and what it means for the future
How Hispanics’ investing habits are changing and what it means for the future
Revisiting the Hispanic consumer in this economy: Changes in expenditure by category

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Leylha Ahuile

Leylha Ahuile is the Senior Multicultural Analyst for Mintel International Group. Prior to joining Mintel, Leylha was president and owner of PromoLatino, an agency dedicated to national and international Spanish-language publishers. Her agency developed and designed business strategies, market studies, marketing efforts and publishing plans, frequently shaping and leading new business units or restructuring and re-launching existing businesses. Leylha, a native of Chile, has vast experience focusing on U.S. Hispanic consumers on various consumer goods, telecommunication, and entertainment accounts. Her marketing and advertising experience extends into programs for African-American markets as well.

Leylha is a frequent speaker at national and international conferences, where she often addresses opportunities that exist within the unique, and complex U.S. Hispanic marketplace. In addition, Leylha publishes and manages www.tintafresca.us, an on-line Spanish-language book review magazine for consumers.