Hottest Consumer Trends Marketers Need to Know

Hot off the heels of the 2017 Consumer Electronics Show, Mintel’s Emily Grouch presented some of the hottest consumer trends at KCDMA. Topics included:

Alternative realities
The influence of augmented reality, virtual reality and live streaming technologies

Artificial intelligence
Balancing automation with genuine human interaction

Seamless living
How marketing fits into an increasingly connected world

the hottest consumer trends

Emily Grouch is Mintel’s Director of Insights specializing in competitive marketing intelligence within the telecommunications industry. Drawing from her tech marketing background and Mintel’s consumer research, trends, and competitive marketing, Emily builds insightful stories and strategic recommendations for clients within her sector and beyond.

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