Who is it for?

If you need to know household market, let Mintel to show you around.

Our household clients come to us for robust data, in-depth research and critical analysis on one of the fastest-moving of all consumer goods markets.

You want the latest, most accurate information on category sizes, segmentation and shares; to keep your finger on the pulse of innovation – new products, packaging, formulations. In short, you want the kitchen sink.

Knowing the household consumer is business-critical too – what they want, where they buy, what drives them. How they are changing. And why.

How do we fit?

At Mintel, we know the household market. And we know the households that buy in it. We work with 4 out of 5 of the largest CPG companies globally to drive strategy and product innovation.

Our experts on the household market know the trends, the innovations, the products, the claims, the retailers – and they know what’s coming next.

They can tell you what works, and what doesn’t.

Category coverage

  • Air care market

  • Cleaning equipment market

  • Deodorants market

  • Diapers and feminine hygiene market

  • Dishwashing market

  • Fabric care market

  • Haircare market


  • Consumer research

  • Global new product launch

  • Sales data

  • Market size

  • Market forecast

  • Market share

  • Formulation

  • Claims

  • Ingredients

  • Packaging concepts


UK toilet paper-blog
Tesco goes coco-nuts for loo roll

by Richard Hopping on Household

Coconut oil isn’t just used for cooking anymore, Tesco has launched a luxury toilet paper enriched with extracts of coconut oil, following popular trends found in food and beauty markets.
Transitioning ingredients from food and beauty …

Read more