Household market research

We know the household market. And we know the households that buy in it. We work with 4 out of 5 of the largest CPG companies globally to drive strategy and product innovation.

HOW DO WE FIT?

At Mintel, we know the household market. And we know the households that buy in it. We work with 4 out of 5 of the largest CPG companies globally to drive strategy and product innovation. Our experts on the household market know the trends, the innovations, the products, the claims, the retailers – and they know what’s coming next. They can tell you what works, and what doesn’t.

OUR Solutions for Household market research

Mintel Reports

Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Mintel Trends

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel MARKET SIZES

Mintel Market Sizes is a fast, reliable database of global market information, including sizes, segmentation, market shares and forecast.

Mintel FIELD SERVICES

With access to a global network of more than 30,000 field evaluators, Mintel Field Services provides authentic consumer reporting with data that monitors competition and informs sales strategy.

Consulting

From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.

WHO IS IT FOR?

If you need to know household market, let Mintel to show you around. Our household clients come to us for robust data, in-depth research and critical analysis on one of the fastest-moving of all consumer goods markets. You want the latest, most accurate information on category sizes, segmentation and shares; to keep your finger on the pulse of innovation – new products, packaging, formulations. In short, you want the kitchen sink. Knowing the household consumer is business-critical too – what they want, where they buy, what drives them. How they are changing. And why.

Category Coverage

Air care market

Cleaning equipment market

Deodorants market

Diapers and feminine hygiene market

Dishwashing market

Fabric care market

Haircare market

Specifics

Consumer research

Global new product launch

Sales data

Market size

Market forecast

Market share

Formulation

Claims

Ingredients

Packaging concepts

Related Resources

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