Who is it for?

If you need to know household market, let Mintel to show you around.

Our household clients come to us for robust data, in-depth research and critical analysis on one of the fastest-moving of all consumer goods markets.

You want the latest, most accurate information on category sizes, segmentation and shares; to keep your finger on the pulse of innovation – new products, packaging, formulations. In short, you want the kitchen sink.

Knowing the household consumer is business-critical too – what they want, where they buy, what drives them. How they are changing. And why.

How do we fit?

At Mintel, we know the household market. And we know the households that buy in it. We work with 4 out of 5 of the largest CPG companies globally to drive strategy and product innovation.

Our experts on the household market know the trends, the innovations, the products, the claims, the retailers – and they know what’s coming next.

They can tell you what works, and what doesn’t.

Category coverage

  • Air care market

  • Cleaning equipment market

  • Deodorants market

  • Diapers and feminine hygiene market

  • Dishwashing market

  • Fabric care market

  • Haircare market


  • Consumer research

  • Global new product launch

  • Sales data

  • Market size

  • Market forecast

  • Market share

  • Formulation

  • Claims

  • Ingredients

  • Packaging concepts


APAC air care-blog
Growing interest in air care in China

by Henrik Møller Jørgensen on Household

China’s air care market is moving beyond the basics to more advanced formats and features. Mintel forecasts China’s air fresheners market to grow in value between 2017 to 2021 as a result of an increased …

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